Executive Team
Hospitality Industry Experts and Internet Marketing Pioneers…
Felix B. Laboy, President, CEO and Co-founder
Felix B. Laboy leads E-site Marketing, L.L.C. in its pursuit to become the preeminent hospitality Internet Marketing service company in the world. In this critical role he establishes strategic direction and oversees company performance, growth and operations.
With his unwavering commitment to the hospitality industry and diverse marketing background, Laboy displayed extraordinary vision with the creation of E-site Marketing in early 1999. Ahead of the curve, he recognized the impact technology and the Internet would ultimately have on the hospitality industry. He is considered a pioneer in the development and integration of many hospitality Internet marketing best practices and solutions that are today replicated and embraced industry-wide.
As an established authority and recognized Internet marketing expert, Laboy maintains a highly-visible role in the hospitality industry through his research and articles in trade publications such as the HSMAI Marketing Review and Lodging Magazine. In addition, he is regularly selected to serve as a keynote speaker and/or panelist for many industry events which have recently included: HEDNA, HITEC, HSMAI educational seminars, the Caribbean Tourism Organisation’s annual meeting, and the Puerto Rico Tourism Association’s annual sales and marketing meeting.
Prior to establishing E-site Marketing, Laboy dedicated twenty years to an impressive career in hotel and travel marketing. He held numerous executive positions at leading hotel companies including The Ritz-Carlton Hotel Company, L.L.C., Westin Hotels and Resorts, and The Four Seasons Hotels and Resorts. In addition, he served as executive vice president of the Puerto Rico Convention Bureau.
As a graduate of the prestigious School of Hotel Administration at Cornell University, Laboy is an active alumnus and past president of the Cornell Society of Hotelmen Washington D.C./Baltimore Chapter.
Robert Dawson, Chief Technology Officer, Co-founder
As co-founder and CTO of E-site Marketing, Robert Dawson leads the company's technology division which includes product development, programming, and business intelligence/reporting solutions. Mr. Dawson possesses a solid background and expertise in Hospitality database marketing, computer consulting and yield management, software development and market research and analysis.
A pioneer in the development of hospitality Internet marketing solutions, Dawson has created many first-to-market technology products including RezTrackTM, MCC (Marketing Communications Center) - E-site Marketing's RSS content management solution, and E-site Marketing's first AJAX-based hotel booking engine.
Prior to co-founding E-site Marketing, Mr. Dawson provided key marketing consulting, including yield management and property specific analysis, as database marketing consultant at Driving Revenue/Pegasus Solutions. He has also worked with Sunburst Hospitality Corporation/Choice Hotels/Manor Care where he was responsible for the development of top line revenues and corporate marketing and planning for over 30 hotels.
Paolo Torchio, Vice President
Paolo Torchio brings to E-site Marketing’s clients a career dedicated to the hospitality industry with experience both as hotelier and marketing technology solution provider.
As vice president, Torchio leads the client services division with an aggressive and committed approach to comprehensive account management, quality assurance and customer service. In addition, he plays an instrumental role in the execution of executive leadership initiatives, partnership development, core business and standard operating procedures, and cross-functional daily operations.
Over the years, Torchio has cultivated a wealth of experience and expertise in electronic distribution, marketing information systems, reporting and analytics, and revenue management. As director of decision support and member of the business intelligence unit for Pegasus Solutions, he was responsible for reporting and analytics for over 50,000 hotel and 100,000 travel agent clients. During this time he worked with such distinguished clients as Marriott Resorts, Omni Hotels, and Wyndham Resorts. In addition, he spent six years with Vail Resorts at both the property and corporate level.
Alix Paye, Associate Vice President
Alix Paye leads E-site Marketing’s web development and design division overseeing the direction and implementation of all web solutions created by E-site Marketing. With ten years of web design and usability experience, Paye directs a team of creative professionals who consistently deliver award-winning and revenue generating Websites for a diverse range of hospitality clients. Her success and leadership have garnered over fifty, prestigious industry awards on behalf of E-site Marketing clients since 2004.
Paye’s extensive design and information architecture background includes roles as Director of Creative Services at Doceus Inc., Art Direction for US Interactive, and Senior Designer for Booz-Allen & Hamilton Consulting where she and her Multimedia team received Vice President Gore’s national partnership for reinventing government “Hammer Award.”
